Layer 1
Proof Inventory
Turn messy screenshots and random messages into an organised vault of assets that can be
dropped into any page, funnel, or DM script.
Money moves when proof speaks
Turn screenshots into a sales engine.
A practical playbook and AI system for business owners who want proof to close the sale before they ever get on a call.
- Attract strangers with undeniable social proof.
- Build instant trust without posting 24/7.
- Make buying feel safe, obvious, and inevitable.
Read the strategy. Use the AI. Build a money proof engine around your business.
Book + AI system for business owners, agencies, and creators.
What this book installs in your business
PROOF IS KING is a manual for turning your results, testimonials, and screenshots into a structured proof engine that quietly sells for you every day.
Layer 2
Trust Architecture
Place the right proof in the right order so a cold stranger goes from “Who is this?” to
“This person is the obvious choice” in a few scrolls.
Layer 3
Money Proof Engine
Build repeatable sequences that plug into ads, content, and email so proof keeps working
while you focus on delivery.
The PROOF IS KING Money Proof Engine AI
The personalised GPT built on the philosophy of the book. Instead of guessing what to do next, you can ask the AI to analyse your offers, pages, and proof and get clear instructions.
Instant feedback machine
Use the AI like a 24/7 proof consultant.
Paste messages, landing pages, screenshots, or campaign ideas. The AI responds with comments and rewrites grounded in the PROOF IS KING framework, not generic marketing fluff.
- Audit your current social proof and find gaps.
- Rewrite weak claims into proof-driven statements.
- Suggest proof assets to collect for each offer.
- Tailor messaging for DMs, sales pages, and email.
One playbook. One AI. Endless proof-driven experiments. The combination is designed to pay for
itself the moment you close even one extra client.